Something to remember

February 10, 2013
by Björn Jeffery
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The difference between being able to do something (and maybe even doing it well), and actively wanting to do it. Sometimes, the two are too easy to confuse with each other.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.