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Just sit in a cafe — any cafe in San Francisco — and you hear stuff that makes you want to poke your eyes out. Founders, instead of trying to forge relationships, are getting into a pattern of expecting funding without much effort. After all, if it doesn’t work out, no harm done and there is an acqui-hire around the corner. There is an expectation that even if they don’t build an interesting product, they deserve a nice exit for trying anyway: which is troubling as far as I am concerned.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.