Imagine two 4-year-olds trying to play a simple game of catch. They can’t do it. Neither can throw the ball straight enough or catch well enough to make the game work. But a 4-year-old and a 9-year-old can play catch and enjoy it. The 9-year-old can lob the ball gently into the hands of the 4-year-old and can leap and dive to catch the other’s wild throw. In a world of just 4-year-olds catch is impossible, but in an age-mixed world everyone can learn and enjoy this game.
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The AuthorBjörn Jeffery
Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper.
He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.
