The stakes for play are higher than we think. Play is a way of being that resists the instrumental, expedient mode of existence. In play, we do not measure ourselves in terms of tangible productivity (extrinsic value), but instead, our physical and mental lives have intrinsic value of their own. It provides the source from which other extrinsic goods flow and eventually return.
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The AuthorBjörn Jeffery
Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper.
He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.
