Celebrating the weird

April 6, 2016
by Björn Jeffery
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Also, we’re celebrating the weird. Not everything should be like Disney and Apple. Those are too perfect; we want our things to have flaws, and to be a bit weird, while also referencing the everyday

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The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.