Tea-time

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Few things have changed as much as the British appetite for tea. Tea consumption per person has fallen consistently since the early 1970s, plummeting from almost 68 grams per week in 1974 to only 25 grams per week in 2014, as shown in the chart at the bottom right. The plunge of more than 63 percent is one of the biggest among all beverages in the country. Only the consumption of malt drinks and coffee essences (whatever those are), have fallen by more.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.