Babies show no preference

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Gender preferences for toys only show up after children learn about their gender. Babies show no preference, Brown says.

In fact, when it comes to the actual toys kids like to play with, there is more variability within a gender than there is between genders, says Sweet. For example, she points out that studies of young children have shown that boys are no more likely than girls to enjoy playing with a toy with wheels, something traditionally given to boys.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.