8 Recommendations from Björn

March 15, 2019
by Björn Jeffery
Newsletters

Things I have written

  • The Strategy Tax The hidden cost of the status quo. I suggest leaving budgets behind and adopting a new steering mechanism for innovation.
  • Startups and Unions Breaking the ultimate Silicon Valley taboo, I give three reasons why having a unionized workforce can be good for startups.
  • Three acquisition predictions I predict that Unity, MPI (Schibsted), and Zoom will all be acquired prior to their IPOs. Here’s who will buy them, and why.

Recommended reading & listening

  • Peak California A prediction that California’s tech companies will stagnate, and how this is connected to policy for housing and taxes. A must read.
  • I Embraced Screen Time With My Daughter – and I Love It Joi Ito writes a calming, science-based article for every parent that has been guilted into thinking all screens are bad. They’re not. There’s so much more to it than that.
  • The Dropout A podcast documentary about how Theranos duped investors, partners, patients, and the media into thinking they were the next big thing. A good reminder for everyone.

A great song & book

  • Falling, by LÉON This super catchy pop-hit comes straight from LÉON´s new debut album with the same name. Feels a bit like Christine and the Queens and Rae Morris.
  • The Mars Room, by Rachel Kushner It’s been on lists, won awards, and become a bestseller. All worthy praise. If you still haven’t picked up this fantastic and funny novel, now is the time.

Originally sent as a newsletter on March 15th, 2019. Read the original.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.