Weekend Reading: 1 read + 3 cultural tips

June 2, 2019
by Björn Jeffery
Newsletters

How do you take on a market where the user isn’t your customer? A market that overlaps and competes with four major industries, but doesn’t belong to any of them?

These are questions that I’ve tried to answer in my latest blog post. It’s an analysis of the kids app market, but is a worthwhile read for anyone interested in building businesses.

Also included: some cultural highlights for the weekend. Enjoy!

Björn

Things I have written

Three cultural recommendations

  • TV: Chernobyl, on HBO It has received a lot of praise already, but it deserves it all. Don’t sleep on this frightful, eye-opening, and beautifully produced mini-series.
  • Music: Reflections and Odysseys, by Rymden Rymden is a new trio that consists of the two remaining members of EST, together with Bugge Wesseltoft on piano. A worthy successor to one of the finest jazz groups in modern times.
  • Podcast: The Hand of Leonardo, by Michael Lewis Michael Lewis is not only a fantastic author, he also has a great podcast. It looks at the breakdown of shared norms and rules from different perspectives. This episode about the art world and a specific Leonardo da Vinci painting was especially interesting.

Originally sent as a newsletter on June 2nd, 2019. Read the original.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.