Writing for SvD Näringsliv

The Daily

I’m happy to announce that starting today I will be a contributing tech analyst to Svenska Dagbladet, a Swedish daily newspaper. Their business section, Näringsliv, is going through a transformation where they focus more on companies that you use, rather than own or work for. This is a change that I wanted to contribute to. Business journalism is ripe for a new take.

I have previously been a contributing analyst to SVT, Swedish National Television, and this feels like a logical progression from there. My board positions and advisory work remain, as before.

First up is a piece (in Swedish) on where technology and politics overlap, with a particular focus on Google and the antitrust lawsuit that just came out.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.

1 Comment

Comments are closed.