Author: Björn Jeffery

Does free work in the long tail?

Good Old Trend

I saw Chris Anderson at Media Evolution in Malmö the other day (along with everybody else). I liked it, and it made me think. A thought: does free work in the long tail? I’ll try to keep this short. If freemium works by letting 90-something percent get the content for free, and the remaining percentage pay for everyone, the site has to have a certain number of visitors to make any business viable. That number […]

What corporates can learn from 24 Hour Business Camp

Good Old Trend

It’s been a long and tough week, and the weekend is looking to end in a not-so-good way either as I’m feeling a bit sick. But I feel I must write a few lines about an amazing event that I took part of this week. I am, of course, talking about 24 Hour Business Camp that took place at Hasseludden Yasuragi, just outside of Stockholm. If you are not familiar with the event you can […]

Some shameless selfpromotion

Good Old Trend

It has nothing to do with anything, but I was very happy when I found out that I was one of Medievärlden´s seven “Media Profiles” for 2009. Below is a PDF with the picture and short interview that was featured in their January issue. medievarlden Publish at Scribd or explore others:

So it's 2009

Good Old Trend

I’m glad you’re still here. The site has changed as you may have seen. If not, then you are reading through RSS and hopefully nothing has changed at all 🙂 Either way the colour profile is a bit off so far, but we’re getting there. Hold tight. One of the things I’ve been thinking about is whether I should keep writing this blog in English or not. The rest of our site is now in […]