Björn Jeffery

After being Jaiku-loyal for years, I’m giving Twitter a shot again. Would love to connect with people that read this blog! On both protocols of course. bjornjeffery@Twitter and bjornjeffery@Jaiku.

I agree with a part of the analysis – media companies are often disconnected from reality – but I don’t agree with the conclusion. For me, there is nothing saying that organisations trying to reinvent themselves can’t do as good a job of it as outsiders. Admittedly the ‘internal’ innovation is often driven by fear rather than vision. But the results don’t have to be affected by the motives. (via Thomas Crampton, who also did […]

This is a long post that just follows my brain´s way of reasoning, not a coherent idea from beginning to end. Bare with me 🙂 I ended up in an interesting discussion the other day. If you speak Swedish you can find it here. In short, I responded harshly (although it was initially meant to be sharp, rather than harsh) to a comment about the legitimacy of the IPCC in a Jaiku-thread. As the discussion […]

I never thought I’d be impressed by Ace of Base, but I must say they’re on to something. It’s refreshing to hear a major band move away from the traditional business model in order to make more money – not less. Far too often in surroundings like this, people drop buzzwords like it’s social media bingo. They do it because that’s what people want to hear. And there is a belief that just using social […]

There’s a wide range of things being discussed on stage at the moment. I’m hearing a theme of methodology, as that’s the way I’m inclined to think. How you can spot trends on a macro level, and how find specific interesting projects. A few thoughts: Morten Lund spoke of risk. Risk equals return and risk equals impact, he said. In choosing these projects you shouldn’t over-strategize (management consultants got a serious bashing, specifically McKinsey) but […]

I’m at SIME08 and will be blogging now and then. No attempts to live blog, but we’ll see how it goes during the day. Check out the backchannel here.

Just in case you forgot (we are going back to 2006, after all). Henrik wrote about it a year earlier than me even. John Koten, Mansueto ventures: “Social publishing,” or aggregation, is what pays, Koten says. And in recessionary times, that’s obviously more crucial. Koten: “Having regularly updated, fresh content is different than having people who are trying to break stories five or six times a day. And it’s still true.

I often wonder why so many traditional media companies have missed The Technical Divide, and why the internet changes everything. It’s a million dollar (in lost advertising revenue 😉 question. I think a part of the problem is not understanding the separation of content and distribution. They used to be tightly interlinked – news (content) through newspapers (distribution), tv-shows (content) and channels (distribution). From that perspective it would make sense to apply the same logic […]

This is not a political blog, but the video clip below is not politics either. It is a profound, and what appears to be sincere, tale of worry about the next few years in America if this coming election doesn’t go the way that it should. It touched me it the same way that this did. These are rough times. I visited ETRE08 and everyone there was noticeably moved about the current state of affairs […]

If you weren’t at Reboot this year, or even if you were – don’t miss this. I had the privilege of meeting JP in London a while back and I think his view on internet life is amazingly interesting and inspiring.