Author: Björn Jeffery

The layoffs won’t solve the problems

September 23, 2024
by Björn Jeffery
SvD Näringsliv

The layoffs won’t solve Northvolt’s problems Published in Svenska Dagbladet, 2024-09-23. Translated from Swedish. 1,600 employees are losing their jobs at Northvolt in Sweden. Meanwhile, future financing is still not in place. What is actually happening now? Why is Northvolt making so many redundancies now? According to the company it is a result of the “macroeconomic climate” and the need to focus on fewer things. The expansion of the Skellefteå factory — which was supposed […]

Is anyone willing to save Northvolt?

September 16, 2024
by Björn Jeffery
SvD Näringsliv

Who can save Northvolt from its crisis? Published in Svenska Dagbladet, 2024-09-16. Translated from Swedish. The crisis at Northvolt is deepening. Money is running out and the options are few. Who can save the company now? More than 100 billion kronor has been pumped into Northvolt. Now the ground is shaking beneath the giant battery factory in Skellefteå before it has even reached full production. Customers have pulled out, employees have been given redundancy notices […]

Is the screen really the problem?

September 4, 2024
by Björn Jeffery
SvD Näringsliv

Little evidence of a link between mental illness and screen time Published in Svenska Dagbladet, 2024-09-04. Translated from Swedish. Opinion. The screen is today the route to community, news, schoolwork and culture. Rather than restricting access to the phone, we should ask ourselves what is actually happening on it. At Ohio State University in the spring of 1947, a panel convened to discuss the great media question of the day. Parents were worried and experts […]

Why Nvidia is crashing — and it’s happening now

September 4, 2024
by Björn Jeffery
SvD Näringsliv

2,800 billion kronor wiped out — why Nvidia is crashing Published in Svenska Dagbladet, 2024-09-04. Translated from Swedish. 2,800 billion kronor were erased in a single day when the shares of hyped chipmaker Nvidia fell sharply on Tuesday evening. Why are they falling now? It was a broader collapse across the chip and semiconductor sector on American markets on Tuesday. The category — which includes companies like Intel, AMD and Qualcomm — had its worst […]

Must surpass what was once unthinkable

August 29, 2024
by Björn Jeffery
SvD Näringsliv

Nvidia’s quarterly report: the burden of market expectations Published in Svenska Dagbladet, 2024-08-29. Translated from Swedish. Nvidia delivered strong quarterly figures but was met with mild scepticism from the market. The company now faces its biggest challenge yet: market expectations. A small group of enthusiasts gathered at a sports bar in New York on Wednesday afternoon. But it was not a game on the screens — they were there to watch chipmaker Nvidia’s quarterly earnings […]

Why did Russia change its position on Telegram?

August 26, 2024
by Björn Jeffery
SvD Näringsliv

Pavel Durov’s relationship with Russia raises many questions Published in Svenska Dagbladet, 2024-08-26. Translated from Swedish. Drug trafficking and contract killings take place on the messaging app Telegram. But that is not the whole story behind the arrest of its founder Pavel Durov, whose relationship with the Russian state raises many questions. When Sweden’s justice minister invited social media companies for talks about crime last week, one company name was absent: Telegram. It is a […]

The market has doubts — alarm over ‘bubble land’

August 17, 2024
by Björn Jeffery
SvD Näringsliv

The AI boom: doubt has arrived for the first time Published in Svenska Dagbladet, 2024-08-17. Translated from Swedish. After this spring’s stock market surge among tech companies, markets have started to doubt. Will AI deliver the economic explosion investors hoped for? Several influential voices are now expressing scepticism for the first time. “I think it is insane.” Barton Briggs, strategist at investment bank Morgan Stanley, was speaking about Cisco in April 2000. The networking giant […]

He beat Silicon Valley with improbable timing

August 3, 2024
by Björn Jeffery
SvD Näringsliv

Mercado Libre: From garage project to $70 billion Published in Svenska Dagbladet, 2024-08-03. Translated from Swedish. From a garage to becoming Latin America’s most important tech company. The Mercado Libre success story sounds like a cliché — but with near-perfect timing, Marcos Galperin has built a company that Silicon Valley cannot touch. “He is now morbidly obese, a drug addict, has cancer, AIDS and is an alcoholic.” That is how Marcos Galperin describes Argentina’s economy […]

Beat Amazon — with unexpected methods

July 28, 2024
by Björn Jeffery
SvD Näringsliv

How Flipkart won the battle against Amazon in India Published in Svenska Dagbladet, 2024-07-28. Translated from Swedish. They have been called India’s Amazon — but the road there was long and complicated. From nothing, Sachin and Binny Bansal built the e-commerce giant Flipkart in a country of nearly 1.5 billion people, most of whom had no internet access. Entrepreneurial stories of founders who spotted an opportunity to do better than the competition are plentiful. Rarer […]

Where’s did the Swedish tech wonder go?

June 22, 2024
by Björn Jeffery
SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on June 22nd, 2024.  Many companies seized the opportunity to go public during a period of temporarily high valuations. However, the aftermath is severe, and the Swedish tech miracle is significantly shaken, as revealed by an extensive review conducted by SvD’s tech analyst Björn Jeffery. A large bell, mounted on a two-meter-high stand. It was the solution to a problem we will likely never face again […]