Björn Jeffery, Author at Björn Jeffery

Author: Björn Jeffery

Tesla is now being punished by its own strategy

April 5, 2024

This analysis was first published in SvD Näringsliv, in Swedish, on April 5th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tesla dominated the EV market for years and was valued like a fast-growing internet company. Now that growth has stalled, a less flattering picture emerges — a fairly ordinary car company. They were called the “Magnificent Seven.” Seven stocks accounting for 1.4 percent of companies […]

The strategy that gave the AI giant a head start

March 19, 2024

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 19th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A supremely confident Jensen Huang presented Nvidia’s plans to the world. The message was unmistakable: without Nvidia, there is no AI development. But on the horizon, competition is stirring from a troubling direction. Jensen Huang, CEO of Nvidia, walks onstage to bombastic orchestral music that […]

This is when TikTok gets banned — or is it?

March 13, 2024

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 13th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. This is about politics more than technology as the US House of Representatives voted to ban TikTok. Much suggests the bill will not become reality. When American TikTok users opened their app last week, they were not met with the usual lip-syncing to music. Instead, […]

3 books, 3 movies, 3 songs + 1 prediction

March 11, 2024

by Björn Jeffery

Newsletters

👋 I have been writing so much lately. But since I haven’t sent you a newsletter since… August 2021(!?), I can’t blame you for not knowing that. It has also been almost exclusively in Swedish (sorry). I have also been reading a lot more books and listening to a lot of music. Which brings me to what this newsletter once was intended for and named after – my recommendations. With that in mind – below are […]

Embarrassing AI mistakes could knock out top executive

March 8, 2024

by Björn Jeffery

SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 8th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. It is one of the world’s largest and most influential tech companies. Despite this, Google’s AI launches are marked by embarrassing mistakes. Now questions are being raised if it’s time for its leader to step down. Fire. Described by many as the most important discovery in […]

Musk’s new path to power reeks of desperation

March 4, 2024

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 4th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. OpenAI is being sued by co-founder Elon Musk. He claims to want to preserve the company’s original non-profit ambitions. But Musk has other reasons to want to slow down what has now become his competitor. The complexity of the case is revealed immediately in the […]

The music giant reaches for the atomic bomb

February 29, 2024

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 29th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Thousands of videos went silent on TikTok when music giant Universal protested against poor terms. The conflict is now escalating — and the power struggle between tech and music is intensifying sharply. It is widely accepted that Spotify’s greatest achievement was not its technical innovation. […]

Jan Stenbeck’s legacy is being dismantled

February 26, 2024

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 26th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Kinnevik is selling Tele2 for 13 billion kronor, but the investment company’s transformation sits uneasily with its history. The risks of the chosen path are enormous. Will the owners dare to continue? Sharp pivots and high risk. These have been among Kinnevik’s hallmarks since the […]

Caia’s trump card: Bianca Ingrosso

February 20, 2024

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 20th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. An extremely strong macro trend in beauty and skincare. An extremely well-known entrepreneur. While other companies are fighting for survival, cosmetics brand Caia is swimming against the current. Rumours of a sale are circulating once again. “Beauty is an experience — and people are obsessed […]