Author: Björn Jeffery

This is the cruel AI irony for tech workers

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 16th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tech giants are laying off thousands of employees even as they invest massively in AI. The irony is that the very tools they are building may be what makes those cuts permanent. In January 2023, Google announced it would lay off approximately 12,000 employees — […]

Carlson and Musk need each other

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 9th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Tucker Carlson and Elon Musk have found each other on platform X. But what is being portrayed as free speech looks a lot more like a new type of advertising. Tucker Carlson stares straight into the camera. A rumpled red velvet curtain hangs behind him. […]

The Viaplay fiasco paves the way for a TV4 acquisition

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 7th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After the disastrous Viaplay investment, Schibsted is looking for a new strategy. There is plenty of capital — but in reality just one company worth buying. The way companies express themselves often veers into parody. They talk about “challenges” and “strategic choices,” but everyone knows […]

Meta’s new strategy: become a normal company

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 2nd, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After spending billions on a name change and peculiar 3D avatars, Meta appears to have found a new strategy: becoming a perfectly ordinary company. “Mr. Zuckerberg, what the hell were you thinking?” The clip of Republican senator Ted Cruz berating Meta’s CEO, Mark Zuckerberg, went […]

The stock market’s dependence on tech giants is at a record high

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 30th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Ten trillion dollars in market cap is reporting its quarterly results this week — and just five tech companies account for all of it. The stock market’s dependence on the tech giants has never been greater. In 2011, venture capitalist Marc Andreessen wrote the now-famous […]

Beats expectations with old tricks

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 24th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Growth was in focus as Netflix crushed market expectations. The key to success spells advertising — and a bet on a well-proven idea: good old-fashioned TV. In 1998, a radical idea was launched: films delivered to your door, to watch whenever you want. Today the […]

Apple’s plan: work around the court ruling

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 17th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A court ruling on the so-called “Apple tax” looked set to cost the American tech giant billions. But a similar case reveals how the company plans to circumvent the court’s intent. Critics have called it a tax — but one levied by one of the […]

Few options as Viaplay’s fate is decided

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 9th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When Viaplay convenes for an extraordinary general meeting, the options are very few. Either shareholders approve the board’s plan, or the company risks collapse. The cost, however, is very high — especially for small investors. On Wednesday at 10am, Viaplay’s registered shareholders will gather at […]

Schibsted had to do something

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 11th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After years of disappointing shareholders, Schibsted’s news operations are to be delisted. What was once a sideline — the marketplaces — has now taken over the company entirely. In 1948, Swedish entertainer Karl Gerhard sang a cheerful little melody with the line: “We make up […]

Two things stand out about the Viaplay crisis

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on December 1st, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Small investors are being wiped out as major shareholders step in to rescue Viaplay with new money. And one recently arrived owner is conspicuously absent from the new shareholder list: Norwegian media group Schibsted. More than six hours after the deadline, Viaplay’s latest quarterly report […]