Author: Björn Jeffery

The tech giants are feeding disinformation

October 18, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 18th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Major news events drive people to social media. But the channels flood with disinformation — spread further by the tech giants’ own algorithms. Working in media means constantly reading obituaries for your own industry. A few have come from this pen over the years too. […]

Apple puts health at the centre — and privacy is the moat

October 18, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 18th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Slowly but surely, Apple is moving ever closer to the most intimate thing we have — our bodies and our wellbeing. And in doing so, it is drawing yet another line against competitors such as Alphabet (Google), Meta (Facebook), and ByteDance (TikTok). At Apple’s developer […]

The search engine that refused to die: Yahoo is back

October 11, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 11th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. They were the centre of the entire internet during the 1990s, but lost that position to the tech giants. Now there is talk of a possible new stock listing. Has the legendary internet company Yahoo come back to life? Jim Lanzone looked pleased and flattered […]

Bankman-Fried is not the scapegoat the industry is hoping for

October 4, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 4th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. He has been called “the new JP Morgan,” but now his colleagues have abandoned him. When the main trial against Sam Bankman-Fried opened on Wednesday, many were hoping for a conviction. Sam Bankman-Fried was freshly trimmed when he appeared in the New York courtroom on […]

American giants are swallowing Sweden’s tech successes

September 25, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 25th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. With new laws, the EU has American tech giants in a firm grip. But Europe has yet to produce a single one of its own. EU Commissioner Thierry Breton looked visibly pleased as he looked into the camera and delivered the following message: “It is […]

Instacart’s IPO shows the tech market has sobered up

September 20, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 20th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Optimism is returning to the tech market after delivery company Instacart’s listing on the American Nasdaq. But Instacart has what many tech companies still lack: profitability. Lime-green canvas bags were everywhere in San Francisco in the mid-2010s. In shop after shop, people walked the aisles […]

Schibsted is the last owner Viaplay needs right now

September 14, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 14th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When Schibsted buys into Viaplay, they acquire power without having to take responsibility. That is the last thing Viaplay needs right now. There are phrases that a company in crisis does not want to hear from newly arrived owners. “We see this as a financial […]

Arm Holdings: standing strong despite the market

September 13, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 13th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When chip company Arm goes public, the world waits eagerly to see whether the appetite for tech listings has returned. But reading too much into Arm is risky — it is not an ordinary tech company. A jubilant and excited Masayoshi Son, CEO of Japanese […]

Forget the iPhone — Apple’s real ambition is health

September 11, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 11th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Forget the new phones being announced — but do pay attention to the earbuds and the watches. The most interesting news from the event is Apple’s ever-growing ambitions in health. When Apple’s CEO Tim Cook faces the world on Tuesday, he will present the company’s […]

Spotify’s evasion is remarkable

September 7, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 7th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Spotify is happy to talk about how its platform reaches millions of people every day. But when SvD reveals it has been used for money laundering — the company declines an interview. It was Spotify’s Capital Markets Day 2022, and CEO Daniel Ek opened to […]