Björn Jeffery, Author at Björn Jeffery

Author: Björn Jeffery

The stock market’s biggest winner is betting everything on AI

August 22, 2023

This analysis was first published in SvD Näringsliv, in Swedish, on August 22nd, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Nvidia crushed market expectations in May and the stock surged. Now everyone is waiting to see if the company can repeat the feat. But riding the AI hype comes with significant risk. There is an old saying in business: “under-promise, over-deliver.” The well-tested model is […]

The battle for sports rights has only just begun

August 15, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 15th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A World Cup run for Sweden means new millions for the broadcasters who hold the rights. But around the corner, far bigger wallets are waiting to enter the bidding. There is a category of television events that are hard to ignore — events that become […]

No feel for it: Twitter is becoming ‘X’

July 24, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 24th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Twitter is being renamed “X” as Elon Musk pulls his latest stunt. The choice of letter is no coincidence. But it reveals a lack of judgment at a moment when the questions are piling up — not just for Twitter, but for Tesla too. Musk […]

TikTok’s owner wants to build China’s Google

July 11, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 11th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. TikTok’s owner Zhang Yiming wanted to build a Chinese Google, inspired by Silicon Valley. His success has now placed the parent company ByteDance at the center of a geopolitical conflict. He doesn’t like to be called “the boss,” even though that is the custom in […]

Can Sam Bankman-Fried’s house arrest save crypto?

July 10, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 10th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. He was on the cover of Forbes. Now he sits under house arrest at his parents’ home, facing over 100 years in prison. When the crypto market is in crisis, the former white knight — Sam Bankman-Fried — won’t be there to help. Green tree-lined […]

Lina Khan has Silicon Valley trembling

July 3, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 3rd, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. 34-year-old Lina Khan is the lawyer who has made Silicon Valley companies tremble. With a single article, she has turned how competition law is applied completely on its head. “Do you ever get angry? Is there anything that makes you furious?” The British law student […]

More reality TV is coming — and less ‘Succession’

June 19, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 19th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Fewer streaming services and cheaper programming — that is the future that awaits as high interest rates and inflation force the TV giants to cut costs. “Max is the one to watch, because everyone in the family can see exactly what they want, whenever they […]

Started at a dive — now worth trillions

June 8, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 8th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The flamboyant visionary Jensen Huang likes to dress in black leather jackets. He is a rock star in the chip and semiconductor industry. Now Nvidia’s founder faces his greatest challenge — living up to the market’s expectations. The black leather jacket is on. The grey […]

Apple’s Reality Pro headset: the question isn’t the hardware — it’s what we’ll do with it

June 3, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 3rd, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. On Monday, the tech world’s worst-kept secret will be revealed. Apple presents its new headset — its first major product launch in nearly a decade. Can Apple breathe life into yet another dormant market? On a sunny Sunday morning, Sergey Brin sits eating at a […]