Author: Björn Jeffery

The world’s most expensive keystroke

SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 14th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The big banks’ outdated software costs them market shares to fintech companies that run both faster and better by making things from scratch. By challenging in a niche and then expanding, a new banking world emerges. It is August of 2020. An administrator at Citibank has […]

Google has their hands in the cookie jar

SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 4th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The battle for internet advertising is escalating. But that Google is changing the technology that determines which ads you see is not only done to prevent tougher rules – it is also done to make it more difficult for smaller competitors. The question of your ad […]

Why digital art is selling for millions of dollars

SvD Näringsliv

This column was first published in SvD Kultur, in Swedish, on March 1st, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The legendary auction house Christie’s is selling a digital work of art and thus joining a trend that is growing explosively. The items are suddenly sold for record sums. Will it last? $1.4 million in seven minutes. This is how much the American artist Micah Johnson […]

The fight with Facebook where everyone might lose

SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on February 22nd, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. From having lived in symbiosis – to now being in open conflict. The media companies may have emerged victorious from the first round against the tech giants, but it risks becoming an expensive story that leaves few, if any, winners, writes SvD’s tech analyst Björn Jeffery. […]

The Game Stop hysteria is about to get worse

SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on February 18th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The hysteria has barely subsided before it is time for the political aftermath. But when the Game Stop mess now reaches Congress, there’s a big risk that things derail again. The legislator’s knowledge about the internet is simply too low, writes SvD’s Björn Jeffery who lists […]

Facebook’s Clubhouse clone will fail

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 13th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. It didn’t even take a week from Mark Zuckerberg guest starring on Clubhouse to the news that Facebook was developing a clone. The pattern of cloning products is recognizable – but rarely works. SvD’s tech analyst Björn Jeffery explains why. In April 2012, Kevin Systrom received […]

4 columns, 1 TikTok Thread & one suggested casting for GameStop

Newsletters

Hello, I’ve been writing a lot more since I started contributing to Svenska Dagbladet. Turns out I needed deadlines, after all. The timing has been great as technology increasingly overlaps with both politics and finance, and it is playing out for everyone to see. My job is to contextualize and explain this overlap to a broader audience. Take a look below. Björn P.S – Don’t miss the casting trouble for the GameStop movie at the bottom […]

The n00b of Wall Street

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 4th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Live streamed portfolio analysis. Derivatives as entertainment. The Wall Street Bets forum represents a new generation of stock traders who have borrowed their influences from the computer game world. At the same time as the hedge funds was tearing their hair over extreme losses in Gamestop, […]

A stock market bubble filled with anger

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 28th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. First the Capitol was stormed by users from internet forums. Now it’s Wall Street’s turn. The Gamestop story is a perfect storm of pent-up anger and risky financial instruments that are now traded at the touch of a button. In the early 2000s, the American journalist […]

Apple snubbed Tesla – now they are competing for the cars of the future

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 28th, 2021. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk wanted to sell Tesla – but did not even get a meeting with Apple’s CEO Tim Cook. Today, they are about to become competitors instead. But both have a common view on how the cars of the future will be developed – electric and […]