Author: Björn Jeffery

Here’s the Trump fans’ new favorite app – without “censorship”

November 22, 2020
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on November 22, 2020. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Censorship. Oppression of opinion. Freedom of speech. The American right does not mince words after Twitter started marking inaccuracies from Donald Trump. As a counterforce, a new wave of radical social networks is emerging – with its own rules that better suit their opinions. Should social […]

Apple’s response is a cynical move with no effect

November 18, 2020
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on November 18, 2020. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The Apple Tax. That’s what critics usually call the fee that the company charges developers when they sell through the App Store. Now it is cut in half for the smallest players, all to appease the court of public opinion. The cost for Apple? At best, […]

4 articles, 3 podcasts & one anti-coronavirus cat

November 16, 2020
by Björn Jeffery
Newsletters

Friends, I am now in Sweden and I’m getting myself readjusted to my new (and former) home country. If you’re wondering what it is like moving across the world with two small children, in the middle of a pandemic, then I can simply say that I don’t recommend it. Avoid, if possible. I have kept my board positions and my advisory business, but I have also started as a contributing technology analyst for the Swedish […]

Closing Discobelle.net

November 16, 2020
by Björn Jeffery
The Daily

About eleven years ago, a few friends of mine and I started a music blog called Discobelle.net. It was a spin-off from what was originally a house music club, a radio show, and then eventually a Swedish house music blog. The .net-version was in English, and thus had the possibility of reaching a bigger audience. And it did. In fact, it was a part of launching a whole genre of electronic dance music. This was […]

Twitter’s headache after Trump leaves

November 9, 2020
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on November 9th, 2020. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Polarizing. Accusatory. Seditious. The unfiltered outbursts on Twitter have long been Donald Trump’s main channel of communication. The question for Twitter going forward is not only how to deal with Trump after he loses power – but also the actors who engage in disinformation. Tech companies […]

Laughing at Amazon is a mistake

October 29, 2020
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 29th, 2020. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Unintentionally funny translations and poorly rounded prices. But those who base their conclusions on linguistic details have not only misunderstood what type of creature that has landed among the Swedish e-commerce players. They have also underestimated Amazon. “Men’s luggage compartment” instead of boxer shorts. “Waist […]

A historic lawsuit – but only the beginning of the tech fight

October 27, 2020
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 27th, 2020. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. He that seeks – he shall find, with the help of Google. That is why the company is getting sued in what has been called a historic case in the United States. What is striking, however, is everything that the lawsuit does not focus on […]

Writing for SvD Näringsliv

October 27, 2020
by Björn Jeffery
The Daily

I’m happy to announce that starting today I will be a contributing tech analyst to Svenska Dagbladet, a Swedish daily newspaper. Their business section, Näringsliv, is going through a transformation where they focus more on companies that you use, rather than own or work for. This is a change that I wanted to contribute to. Business journalism is ripe for a new take. I have previously been a contributing analyst to SVT, Swedish National Television, […]

My new areas of interest

September 23, 2020
by Björn Jeffery
The Daily

You get known for what you have done; rarely for what you would like to do. This is a problem because it captures people in an incorrect assumption: that they would like to do – and would be best at – continuing to do exactly what they did before. This is often wrong. Expertise and capability is in the eye of the beholder, so this is a tricky thing to adjust. But many years ago […]

Cultural recs for summer + an essay on design

July 15, 2020
by Björn Jeffery
Newsletters

Friends, After a little more than eight years in San Francisco, I have moved back to Europe. I’m going to be living in Malmö, Sweden, from now on. I have lived there once before, about 12 years ago. But I was a different person then, and Malmö was a different place. I’m looking forward to reacquainting myself. The last few months have been strange for everyone. My writing has naturally taken a backseat. I hope […]