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Schibsted is the last owner Viaplay needs right now

September 14, 2023

This analysis was first published in SvD Näringsliv, in Swedish, on September 14th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When Schibsted buys into Viaplay, they acquire power without having to take responsibility. That is the last thing Viaplay needs right now. There are phrases that a company in crisis does not want to hear from newly arrived owners. “We see this as a financial […]

Arm Holdings: standing strong despite the market

September 13, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 13th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. When chip company Arm goes public, the world waits eagerly to see whether the appetite for tech listings has returned. But reading too much into Arm is risky — it is not an ordinary tech company. A jubilant and excited Masayoshi Son, CEO of Japanese […]

Forget the iPhone — Apple’s real ambition is health

September 11, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 11th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Forget the new phones being announced — but do pay attention to the earbuds and the watches. The most interesting news from the event is Apple’s ever-growing ambitions in health. When Apple’s CEO Tim Cook faces the world on Tuesday, he will present the company’s […]

Spotify’s evasion is remarkable

September 7, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 7th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Spotify is happy to talk about how its platform reaches millions of people every day. But when SvD reveals it has been used for money laundering — the company declines an interview. It was Spotify’s Capital Markets Day 2022, and CEO Daniel Ek opened to […]

The stock market’s biggest winner is betting everything on AI

August 22, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 22nd, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Nvidia crushed market expectations in May and the stock surged. Now everyone is waiting to see if the company can repeat the feat. But riding the AI hype comes with significant risk. There is an old saying in business: “under-promise, over-deliver.” The well-tested model is […]

The battle for sports rights has only just begun

August 15, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 15th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A World Cup run for Sweden means new millions for the broadcasters who hold the rights. But around the corner, far bigger wallets are waiting to enter the bidding. There is a category of television events that are hard to ignore — events that become […]

No feel for it: Twitter is becoming ‘X’

July 24, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 24th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Twitter is being renamed “X” as Elon Musk pulls his latest stunt. The choice of letter is no coincidence. But it reveals a lack of judgment at a moment when the questions are piling up — not just for Twitter, but for Tesla too. Musk […]

TikTok’s owner wants to build China’s Google

July 11, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 11th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. TikTok’s owner Zhang Yiming wanted to build a Chinese Google, inspired by Silicon Valley. His success has now placed the parent company ByteDance at the center of a geopolitical conflict. He doesn’t like to be called “the boss,” even though that is the custom in […]

Can Sam Bankman-Fried’s house arrest save crypto?

July 10, 2023

by Björn Jeffery

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 10th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. He was on the cover of Forbes. Now he sits under house arrest at his parents’ home, facing over 100 years in prison. When the crypto market is in crisis, the former white knight — Sam Bankman-Fried — won’t be there to help. Green tree-lined […]