Björn Jeffery

Stockholm University: Create a Facebook account and make three friends. Stanford University: Create a Facebook application. No wonder we’re not getting anywhere.

While I was gone three similar, but interesting, pieces of news turned up Bloglines. DN, Aftonbladet and Sydsvenskan are planning communities with the Josh XCAP platform. It’s slightly strange that they all chose the same system, but fair enough – that’s not the interesting part. What is, is the choice to start building their own communities at a time like this. The logic follows along the lines of the classic protectionism that is often shown […]

Oh yeah, I completely forgot to tell you! Not all of you read our office blog of course – shame on me. I’m working from San Francisco this week, revamping my presentations for the autumn. If you’re around and want to meet up – let me know. And if nothing else maybe we’ll meet here, here (eh, $1695? I think not) or even here?

Since I’ve been travelling quite a lot this year, I’ve been thinking about the way we look upon distance and national limitations. I’m half English, one quarter Norwegian and one quarter Swedish, and I live in a region that is 50/50 Denmark and Sweden. Therefore, national identity is an idea I find hard to relate to. For me, it’s all about getting to where I want to be, meeting the people I want to meet, […]

Don’t forget – Likemind tomorrow, 9 am at Solde Kaffebar. See you there!

During my holiday I tried to think offline as much possible. My work consists of so much information processing, I thought I needed a month without an active inflow. One quote stuck with me through the summer and still seems to make perfect sense. It’s from Jonathan Schwartz´s blog in June: Media company CEO’s without a CTO on their staff should prepare to be acquired or broken up – they are fighting the future rather […]

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } When I was in Palo Alto I was interviewed about internet strategy for the largest (subscribed) newspaper in Scandinavia, the Finnish Helsingin Sanomat. Katri Kallionpää that wrote the article was good enough to send me a copy and a PDF. You can find it here, Finnish followers! 🙂

I’m home! Asia was great, and I think I’m starting to understand it ever so slowly. Definitely going back to explore other areas as soon as possible. But until then: back to work. I’ve got a good feeling about this autumn. I think a lot of good things are going to happen. For one thing, I’ll be working in Stockholm approximately two days a week. So all you guys up there that read this blog […]

I thought I’d tell you a little more about a project that we just launched. It’s rather special and deserves a closer look. Also, I’m pretty sure that it is the first real mashup launched by a Swedish newspaper (or any major media company for that matter). You might have already read about it in our office blog. The site is called Sommar på Näset (Summer at Näset) and is collaboration between our client Sydsvenskan […]

I spoke to Fredrik Wass the other day about the importance of chunkability. It struck me that the mistakes being made by mainstream media (MSM) regarding news has a lot of similarities with what went wrong with the classified ads. Classified ads used to be a major source of income for newspapers. It still is in some sense, but it’s considerably less today at least. Being the market leaders, their main focus was keeping the […]