Why mobile is more than portable internet
1 – Mobile is the first personal mass media (even the internet is only semi-personal). 2 – It is the first always carried media. 3 – It is the first always on mass media. 4 – Mobile is the first mass media with a built-in payment channel. 5 – It is the first media device available at the point of inspiration. And 6 – mobile is the first mass media with near-perfect audience information. I […]