Björn Jeffery

Okay, I set up a Onelinr backchannel for INJO4. Let’s see if I can get people to use it. tags technorati : injo4 innovationjournalism backchannel onelinr tags bloggar.se: injo4, innovation journalism, onelinr, backchannel

I’ll be a bit slower on the blogging today, the focus of the programme is slightly different. I might cover one or two things later on. Until then, this chartlet is interesting: Posts that contain Jaiku per day for the last 30 days.Get your own chart! tags technorati : injo4 innovationjournalism jaiku tags bloggar.se: injo4, innovation journalism, jaiku

Here’s my presentation in Slideshare format: Update: Thanks to Nate Anthony for getting a few terms more correct in the presentation. And also, check out Seth Familians presentation on the same topic linked as a PDF here. tags technorati : injo4 innovationjournalism presentation goodold bjornjeffery tags bloggar.se: injo4, innovationjournalism, presentation, goodold, björn jeffery

Technorati: An introduction for Journalists and Publishers Dave Sifry started out asking the audience how many were working journalists or publishers, and also how many that already used the service. Only 20% were using it, some what surprising I thought. Sifry emphasised that the media landscape is changing, and also the increasingly difficult differentiation between advertising and non-advertising in content. Not only was the media changing, but also the places where one can get the […]

I’m at Stanford! I’ll be holding a presentation at the Innovation Journalism conference later on today, but I wll also try to to live blog the conference as much as I can. Please check out the programme and let me know if there is anything specific that you want me to catch and I’ll try to write more about that. The first session was from Stefan Andreasen, CEO and founder of Kapow Technologies. His topic […]

Tomorrow I’ll being flying out to California to hold a presentation at the Stanford University Innovation Journalism conference. I’ll be in San Francisco until Sunday, and in San Jose until Wednesday after that. Unfortunately, these last two weeks have been so busy that my preparation is next to nothing. So if you know any interesting people you think I should meet – or if you perhaps live there yourself – please drop me a line. […]

One of the projects that I run on the side of Good Old, is a blog called Discobelle.net. It’s a music blog that has become quite influential in the genres that we cover. An interesting point is that we get a lot of American PR-agencies that try to get us to write about their artists. Americans, working through a Swedish blog, in order to reach an American public. The globalized internet at it’s finest. But […]

For being a semi-corporate blog, I rarely write about what I actually work with. Those of you that follow my Jaiku get the picture, but hardly any results. I thought I’d just quickly mention two projects that I have been involved with lately. If anyone has missed it, I work as an internet strategist at a communication agency called Good Old. We work with both strategy and production within digital media, focusing mainly on media […]

I moved to Sweden from London when I was three years old. My mother had been talking Swedish to me all the time, but I hadn’t quite caught on yet. So when I started at a play school, there were some communication issues. None that couldn’t be resolved of course – three year-olds tend not to be that picky anyway. The teachers at the play school taught me Swedish as we went along. The other […]

Sometimes I think the shift to Society 2.0 is driven by the wrong incentives. When I hold presentations for companies, the fact that they often pick up on is that people do things for “free”. Sometimes you can see it in their eyes – “oh! if the users to all the work we don’t have to pay! bring it on, web 2.0!”. You know what I mean; the whole (tiresome) UGC-discussion. I think this is […]