All posts filed under: Writing Archive

Columns and blog posts, written over the years on a variety of websites.

Became the world’s richest — there’s a problem

September 12, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 12th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Grand promises about the future just made Oracle founder Larry Ellison the world’s richest man. But the deal that sent the stock soaring is far from certain. A strange thing happened with cloud company Oracle this week. The figures in the quarterly report were worse […]

Forget everything you know — Klarna 2.0 starts now

September 10, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Klarna opens with a surge on the American stock exchange. Billions in market value are added immediately. But the listing is more of a new start than a finish line. Sweaty palms, elation, nerves. Putting your life’s work on the stock exchange is a big […]

Siemiatkowski’s zero says it all

September 2, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 2nd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Boosted by a buoyant market, it is time for Klarna to list in New York. After a turbulent period for the world, a window has opened that Sebastian Siemiatkowski intends to use. When you’re about to set sail, you do well to check the weather […]

Is the victory train about to go off the rails?

August 28, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 28th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Chip company Nvidia has stopped being seen as a company and has instead become a global phenomenon. It continues to press strongly ahead — but are investors beginning to sense the top is near? As the ninth company in world history, Nvidia crossed the trillion-dollar […]

A shy giant hiding behind a letterbox

August 27, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 27th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Scammers are using Meta’s platforms to defraud small investors. But when SvD asks questions, there is no one willing to answer. Next door to Ikea and the Ministry of Defence sits what is probably Sweden’s most successful shell company. You likely know them better as […]

Behind Meta’s numbers lies a bomb

August 21, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 21st, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Meta is posting record profits and investing more than ever in AI. But look closely at the accounting, and there’s a potential cost bomb hiding in the numbers. Some phrases become immediately memorable. In 2020, investor Puru Saxena posted the following brief comment on Twitter: […]

Casino Capitalism

August 10, 2025
by Björn Jeffery
SvD Näringsliv

Economic phenomena like meme stocks, SPACs and cryptocurrencies are often presented as the new wave of financial markets. But beneath the surface, what is emerging looks less like a stock exchange and more like a casino. Theo4. That was one of the big winners of the U.S. presidential election. After Donald Trump clinched the victory, the pseudonymous Theo4 made a fortune on Polymarket, an American prediction market. For correctly forecasting the outcome, he pocketed more […]

Does Lyten see something everyone else has missed?

August 7, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 7th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The Northvolt bankruptcy estate is being bought up by the American company Lyten. The sale is a comeback — but it came at a high price. Bankruptcy administrator Mikael Kubu has probably not had a particularly relaxing summer. After Northvolt went bankrupt in March this […]

Meta found the answer others are searching for

July 16, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 16th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After investments of hundreds of billions, Meta has now found how to make money from AI. Don’t count on any superintelligence to get there — the answer lies considerably closer than that. 600 billion kronor. That is how much money Meta is expected to invest […]

Mix builds green companies — others pay

July 5, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 5th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. With projects like Northvolt and Stegra, Harald Mix and his company Vargas have come under fire. The reason is a new kind of venture capital model — where the public’s contribution is high, but Vargas’s own is low. With companies like EQT and Nordic Capital, […]