All posts filed under: Writing Archive

Columns and blog posts, written over the years on a variety of websites.

Trump’s golden phone will likely still be made in China

June 17, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 17th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While Donald Trump tries to get Apple to move iPhone factories to the US, his sons have created an American competitor. But is it even possible to manufacture mobile phones in the US? A gold-coloured mobile phone, “made in America.” That is the Trump Organization […]

Apple’s silence spoke loudest of all

June 10, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple’s annual event showcased masses of news. But what made the biggest impression was what the company did not mention at all. If Apple’s annual presentations once resembled a stage performance, they have now become fully Hollywoodified. For many years they were live — now […]

The clue to what Musk will do next

June 6, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 6th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Is it over between Elon Musk and Donald Trump for good? And what does the fight mean for Tesla? Here we answer four questions about the poisoned situation in the US. Musk has just stepped down from the assignment of leading DOGE, an initiative aimed […]

Kristersson praises a lot — delivers little

June 5, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 5th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Prime Minister Ulf Kristersson says that Sweden has momentum on AI. Good — but it is not thanks to what is happening within his government. Sweden is to produce a national AI strategy for the years 2025–2030. This could be read on the Ministry of […]

Up 2,800 percent — is the strategy sustainable?

May 30, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 30th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Donald Trump’s listed company, the games retailer GameStop, and Japanese love hotels. All three have adopted their new strategy from stock market favourite MicroStrategy: borrow money and buy bitcoin. Enthusiasts see a rocket ship — critics warn of a crash. They are called love hotels. […]

OnlyFans is more than just a porn site

May 24, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 24th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Controversial OnlyFans may be about to be sold for 77 billion kronor. The platform has become a money machine — with billion-dollar profits and anonymous venture capital behind the scenes. But the biggest winner is a hidden billionaire in Florida. In a suburb of San […]

Apple can’t find its next iPhone

May 22, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 22nd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is last among all tech giants when it comes to AI. Internally, they are talking about a crisis. Has Apple lost its capacity for innovation? A sinking ship. That is how a person from Apple’s AI team describes the situation to Bloomberg. The major […]

The billion-dollar deal could mean two things

May 21, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 21st, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The world’s hottest AI company is recruiting the man who designed the iPhone. Price tag: 62 billion kronor. SvD’s tech analyst Björn Jeffery answers three questions about what the deal means. OpenAI has acquired a startup company founded by Apple’s former chief design officer, Jonathan […]

Time for Stenbeck to demand accountability

May 14, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 14th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. With a Stenbeck at the helm, Kinnevik’s shareholders have reason to hope for significant change. But her to-do list for turning the company around is worryingly long. Ambitions, an anonymous portfolio, and a large pot of money. That is the starting point for a scaled-back […]

The utopia could give way to plain capitalism

May 6, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 6th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. OpenAI is forced to abandon its plan to convert to a commercial company. But more interesting is one sentence where the company’s view on the future of AI appears to have taken an entirely new direction. Elon Musk, modest as ever, explains his relationship to […]