Björn Jeffery

Say no to the request, not the person. You’re not rejecting the person, just declining his invitation. So make that clear. Let him know what you respect about him — maybe you admire the work he’s doing, or recognize his passion or generosity. Maybe you would love to meet for lunch. Don’t fake this — even if you don’t like the person making the request, simply being polite and kind will communicate that you aren’t […]

I was recently in a discussion where a few of the meeting participants were asked to define the most important question for their business area (in media) right now. Their suggestion was: “What is the right model for digital media?”. They had spent considerable time trying out new projects, revenue streams and other ways of working. Them and everyone else, I should say. This search has been going for 15 odd years or so. The […]

Toca Boca in an Apple ad. Proud! Apple – iPad – TV Ad – Together (by Apple) (Source: http://www.youtube.com/)

I had forgotten about this one. Chicken Noodle Soup (by WebstarVEVO) (Source: https://www.youtube.com/)

The difference between being able to do something (and maybe even doing it well), and actively wanting to do it. Sometimes, the two are too easy to confuse with each other.

Here’s a mistake that is easy to make, and one that I’ve made myself many times. If a company does a part of their business really badly, it sometimes leads people to believe that this certain part is a big problem for them. And that if you did that part better than them, then you could compete with the company by having a competitive advantage in this area. Although there are many examples where this […]

One of the best pieces of advice I ever got, back when I was 23 and newly out of school, is this: look around and figure out who you want to be on your team. Figure out the people around you that you want to work with for the rest of your life. Figure Out Who’s On Your Team « John’s Blog

This building is being copied and built in another city at the same time, by a separate developer. At an even faster rate than the original. Without permission. (via Photo Gallery: Copying the Masters in China – SPIEGEL ONLINE – International)

This building is being copied and built in another city at the same time, by a separate developer. At an even faster rate than the original. Without permission. (via Photo Gallery: Copying the Masters in China – SPIEGEL ONLINE – International)

For the third year running, I’ve listed some memorable events for me during 2012. It has become a way to remember and manifest everything that has been going on. Even though many events are more documented than ever, they still seem to disappear in my memory for some reason. This is an attempt to counter-act that. For those of you that are curious, you can read about 2011 and 2010 too.   January Swedish winter, […]