This analysis was first published in SvD Näringsliv, in Swedish, on July 24th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Twitter is being renamed “X” as Elon Musk pulls his latest stunt. The choice of letter is no coincidence. But it reveals a lack of judgment at a moment when the questions are piling up — not just for Twitter, but for Tesla too. Musk […]
This analysis was first published in SvD Näringsliv, in Swedish, on July 6th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Can Instagram’s new Twitter clone challenge Elon Musk? SvD’s tech analyst Björn Jeffery has tested the new service that launched last night and answers three questions about how it works. Threads is Mark Zuckerberg’s and Meta’s latest app. Simply put, the app serves the same […]
This analysis was first published in SvD Näringsliv, in Swedish, on May 9th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Twitter challenger Bluesky is the internet’s latest hype. But don’t count on it succeeding. There are good reasons why new social media platforms rarely manage to scale. Anyone who has ever been to a nightclub is familiar with the concept of “the queue.” The logic […]
This analysis was first published in SvD Näringsliv, in Swedish, on November 29th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Now that Elon Musk has woken up to Apple’s “tax,” Spotify gains a loud new ally. But Musk is playing a high-stakes game — and his newly acquired Twitter cannot afford to lose it. Twitter’s new owner Elon Musk is a busy man. On top […]
This analysis was first published in SvD Näringsliv, in Swedish, on October 5th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A court founded in 1792 appears to have done something remarkable: made Elon Musk back down. And this before the trial had even begun. It now looks like he will become the owner of Twitter after all. This sleepy little state, tucked just south of […]
This analysis was first published in SvD Näringsliv, in Swedish, on August 24th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A whistleblower claims Twitter has a bigger spam problem than the company admits — exactly what Elon Musk has been saying. But that doesn’t necessarily mean the billionaire can walk away from the deal to buy the company. There isn’t a Twitter user in the […]
This analysis was first published in SvD Näringsliv, in Swedish, on April 28th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After 15 years, Jack Dorsey is handing Twitter over to Elon Musk. Both men claim they have no financial stake in the service, and that they simply want to make the world better. The company’s history and near future suggest otherwise. It took less than […]
This analysis was first published in SvD Näringsliv, in Swedish, on April 25th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk is taking Twitter private in a historic deal worth SEK 430 billion. SvD’s tech analyst Björn Jeffery answers five questions about why the Tesla boss is so interested in Twitter — and what happens to the competitors now. Why does Elon Musk want […]
This analysis was first published in SvD Näringsliv, in Swedish, on April 14th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Elon Musk, the newly minted major shareholder in Twitter, has launched a hostile bid and wants to take the company private. The billionaire says he is doing it to safeguard free speech. The more likely draw is control over the media platform of our age. […]
Elon Musk now owns 9.2% of Twitter — more than founder Jack Dorsey. Behind the purchase: a long feud with the SEC and a stated mission about free speech.
