David Report on future luxury

Good Old Trend

Don’t miss out on the latest issue of David Report that focuses on the future of luxury. I have written a column about my views on the matter, as their “private eye in Malmö”. Very fancy!

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The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.