What I’ve been up to

The Daily

It’s now been five months since I started my new practice. So, what have I actually been doing?

Firstly, it’s been amazing to be free to pursue new opportunities and ideas again. I do my best work when I get into this flow. I can filter incoming things and seek out areas where I want to go without hinderances. Secondly, this newly found freedom has allowed me a much more flexible work style which has been really great for the family at large. No looking back, in other words!

Here’s a selection of projects that I’ve worked on since April:

  • I did a mobile audit for a New York-based e-commerce company. Did an assessment of all mobile products, and suggested a realignment of strategy and focus going forward.
  • I worked on a new monetization strategy for a kids product based in the Middle East. Understanding the complexities and specifics of those markets was super interesting.
  • I hosted a strategy workshop for a German cable channel. Together we aligned what strengths to build upon for a new digital offering.
  • I’m continuously working with a large kids company that is looking to enter the digital space in a more long-term and strategic manner than before. This is a transformational journey with a very strong foundation to build upon.
  • I presented market trends and a competitive analysis from the Nordic media market, for a client in Finland.
  • I evaluated and wrote a report on a gaming related investment opportunity for a large strategic player.
  • I’m a regular contributor to the media show “Fönster mot medievärlden” on SVT (Swedish National Television), where I comment on tech and media from a Silicon Valley perspective.

There are a few other things that I can’t get into at the moment, but hopefully more on that soon! If you think I can help you in some way, take a look here and please get in touch.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.