I received so much positive feedback on my overview of the Kids App Market. I have already written a follow up, and will finish the series with a wish list of how I hope the market will develop.
And now for something completely different.
Today, I have selected three contemporary phenomena. They all represent a snapshot of where we are right now, in their own unique way. Lots to think about and learn from here.
Björn
Three phenomena to learn from
- iBuying Marketplaces that act as market makers. With the right data, there’s no need to match buyer and seller. Houses across the US are now algorithmically assessed, bought basically unseen, and then turned around for a (presumptive) profit.
- Oat Milks Non-dairy beverages are everywhere. But how do you launch a product in a category where all your competitors seem so similar? This is story of how the Swedish company Oatly successfully took on the US, using baristas.
- Sweetgreen-ification The hyper-targeting of the web reaches society. This article uses the US salad chain Sweetgreen as an example of how social signaling and exclusion has come all the way to lunch restaurants.
One report
- Mary Meeker – Internet Trends 2019 Mary Meeker, formerly at KPCB and now at Bond, just presented her annual report of internet trends. While she unfortunately still hasn’t hired a designer, this is still a 333 page treasure chest of statistics. Interesting tidbits:
- Smartphone shipments is in decline for the first time in 10+ years.
- Programmatic buying of display ads now at 62% globally.
- Digital Video has doubled in 5 years, and now represents 28% of all minutes spent with TV & Video.
- 63% of US adults are trying to reduce their smartphone usage.
One quote
“They wanted to have a meeting about the lockers every week. That went on for two and a half years.”
– Travis Hollman, CEO of Hollman Inc, on what it was like supplying Apple Park with employee storage lockers.
Originally sent as a newsletter on June 11th, 2019. Read the original.
