A wish list, three data points & two podcasts

June 20, 2019
by Björn Jeffery
Newsletters

I just published the third and final part in my series on the kids app market. It’s a wish list of what I’d like to see for the market to improve. Complaining is easy – and I do this frequently – but this is an attempt to be constructive.

Also in the newsletter: three interesting data points, and two great podcast episodes. Scroll down to find it all.

Björn

PS – If you have any feedback on my writing or these newsletters, I would love to hear it. Just reply to this email and send me anything you have.

My series on the Kids App Market

  • Part 1: A Strategic Market Overview How do you take on a market where the user isn’t your customer? A market that overlaps and competes with four major industries, but doesn’t belong to any of them?
  • Part 2: Q&A What are the advantages of making apps for kids? What are the ethical considerations when designing and marketing to kids?
  • Part 3: A Wish List How could this market improve? What is holding it back from further growth?

Three interesting data points

  • Put That Cow on a Diet Early studies show that switching out as little as 1% of cattle feed for a certain seaweed, reduces methane production by about 50% instantly.
  • PwC Kids Digital Media Report 2019 62 million kids went online for the first time in 2018. This represented over 40% of the total net new internet users.
  • Reuters Institute Digital News Report 2019 When asked if people under 45 could only keep one media subscription: 37% chose online video, 15% chose online music, and 7% chose online news. (There is loads more data in this report, for those of you interested in media)

Two podcast episodes to learn from

  • Recode Media: Matthew Ball One of the smartest media analysts out there, in my opinion. His takes on online video are especially worthwhile.
  • How I Built This: Stacy’s Pita Chips A refreshingly honest story on entrepreneurship. Stacy Madison describes how she fell into an idea by accident and scrambled to make it work. Still, she ended up selling the company for $250M.

Originally sent as a newsletter on June 20th, 2019. Read the original.

The Author

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper. He was previously CEO and co-founder of Toca Boca, the kids’ media company that grew to over one billion downloads. Through his advisory practice, Outer Sunset AB, he works with companies on digital strategy, consumer culture, governance, growth, and international expansion.