Björn Jeffery

My good friend Henrik Torstensson wrote a few wise (Swedish) words in May last year that stuck with me. In short, his thesis was that it is cheaper to aggregate content than to produce it. Very simple one might think, but looking at Swedish publishers web strategies it’s obvious that everyone’s not onboard the train. I’ll give you the latest example. VeckoRevyn is one of the largest magazines for women between 18 and 25 in […]

About this blog My name is Björn Jeffery and I work as an internet strategist at the Swedish communication agency Good Old, a company that I own with three colleagues. Also, I am the co-founder of the Swedish styleguide Manolo.se and the music blog Discobelle.net If you want more information about what I’ve done earlier, here’s my LinkedIn. This blog is about media and internet trends, focusing on my own thoughts and views. I intend […]