Author: Björn Jeffery

Meta found the answer others are searching for

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 16th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. After investments of hundreds of billions, Meta has now found how to make money from AI. Don’t count on any superintelligence to get there — the answer lies considerably closer than that. 600 billion kronor. That is how much money Meta is expected to invest […]

Mix builds green companies — others pay

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on July 5th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. With projects like Northvolt and Stegra, Harald Mix and his company Vargas have come under fire. The reason is a new kind of venture capital model — where the public’s contribution is high, but Vargas’s own is low. With companies like EQT and Nordic Capital, […]

Swedish tech’s revenge — outperforming the US

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 28th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While trade tariffs and uncertainty have shaken the world’s stock markets, one star is shining unexpectedly brightly. Swedish tech companies have outperformed the US in 2025 — with one particularly strong locomotive. How are Swedish tech companies actually faring? Despite endless PR campaigns about their […]

Creators are outraged — YouTube looks away

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 22nd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Want to succeed on YouTube? It can pay to shock and be controversial. But a recent example shows how easily people can end up caught in the platform’s grey zones. Every minute of every day, around 500 hours of video are uploaded to YouTube. The […]

Trump’s golden phone will likely still be made in China

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 17th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. While Donald Trump tries to get Apple to move iPhone factories to the US, his sons have created an American competitor. But is it even possible to manufacture mobile phones in the US? A gold-coloured mobile phone, “made in America.” That is the Trump Organization […]

Apple’s silence spoke loudest of all

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple’s annual event showcased masses of news. But what made the biggest impression was what the company did not mention at all. If Apple’s annual presentations once resembled a stage performance, they have now become fully Hollywoodified. For many years they were live — now […]

The clue to what Musk will do next

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 6th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Is it over between Elon Musk and Donald Trump for good? And what does the fight mean for Tesla? Here we answer four questions about the poisoned situation in the US. Musk has just stepped down from the assignment of leading DOGE, an initiative aimed […]

Kristersson praises a lot — delivers little

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 5th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Prime Minister Ulf Kristersson says that Sweden has momentum on AI. Good — but it is not thanks to what is happening within his government. Sweden is to produce a national AI strategy for the years 2025–2030. This could be read on the Ministry of […]

Up 2,800 percent — is the strategy sustainable?

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 30th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Donald Trump’s listed company, the games retailer GameStop, and Japanese love hotels. All three have adopted their new strategy from stock market favourite MicroStrategy: borrow money and buy bitcoin. Enthusiasts see a rocket ship — critics warn of a crash. They are called love hotels. […]

OnlyFans is more than just a porn site

SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 24th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Controversial OnlyFans may be about to be sold for 77 billion kronor. The platform has become a money machine — with billion-dollar profits and anonymous venture capital behind the scenes. But the biggest winner is a hidden billionaire in Florida. In a suburb of San […]