Author: Björn Jeffery

Nvidia’s creative scheme has a whiff of dot-com

September 23, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 23rd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The world’s highest valued listed company — Nvidia — has an unusual problem. Its biggest customers are buying too much. But the company’s solution is making alarm bells ring. When Jensen Huang meets his shareholders, it is hard to imagine anything other than nothing but […]

The timing could be quietly historic

September 16, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 16th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Swedish Sana is being acquired for 10 billion kronor by American Workday. The timing of the deal could prove historically good — is Sana founder Joel Hellermark seeing something no one else sees? The question every board is currently asking its management team is: what […]

The artist’s AI career — a worrying sign

September 15, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 15th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The AI trend is stronger than ever and is pulling the entire American stock market toward new heights. But more and more signals suggest that the top may be near. “We didn’t see it coming.” The familiar explanation, heard all too often when something unexpected […]

Became the world’s richest — there’s a problem

September 12, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 12th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Grand promises about the future just made Oracle founder Larry Ellison the world’s richest man. But the deal that sent the stock soaring is far from certain. A strange thing happened with cloud company Oracle this week. The figures in the quarterly report were worse […]

Forget everything you know — Klarna 2.0 starts now

September 10, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 10th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Klarna opens with a surge on the American stock exchange. Billions in market value are added immediately. But the listing is more of a new start than a finish line. Sweaty palms, elation, nerves. Putting your life’s work on the stock exchange is a big […]

Siemiatkowski’s zero says it all

September 2, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 2nd, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Boosted by a buoyant market, it is time for Klarna to list in New York. After a turbulent period for the world, a window has opened that Sebastian Siemiatkowski intends to use. When you’re about to set sail, you do well to check the weather […]

Is the victory train about to go off the rails?

August 28, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 28th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Chip company Nvidia has stopped being seen as a company and has instead become a global phenomenon. It continues to press strongly ahead — but are investors beginning to sense the top is near? As the ninth company in world history, Nvidia crossed the trillion-dollar […]

A shy giant hiding behind a letterbox

August 27, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 27th, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Scammers are using Meta’s platforms to defraud small investors. But when SvD asks questions, there is no one willing to answer. Next door to Ikea and the Ministry of Defence sits what is probably Sweden’s most successful shell company. You likely know them better as […]

Casino Capitalism + 4 cultural gems

August 25, 2025
by Björn Jeffery
Newsletters

Friends, For a few years now, I have taken a special interest in how new technology phenomena affects regular financial markets. For Svenska Dagbladet, I have written about everything from the short squeeze in Gamestop to prediction markets and bitcoin treasury companies. Underpinning it all is a sense that something fundamental is changing. Why do so many choose to invest their money into these new things? What happened to saving money in a low-cost index […]

Behind Meta’s numbers lies a bomb

August 21, 2025
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on August 21st, 2025. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Meta is posting record profits and investing more than ever in AI. But look closely at the accounting, and there’s a potential cost bomb hiding in the numbers. Some phrases become immediately memorable. In 2020, investor Puru Saxena posted the following brief comment on Twitter: […]