Björn Jeffery

It’s been a long and tough week, and the weekend is looking to end in a not-so-good way either as I’m feeling a bit sick. But I feel I must write a few lines about an amazing event that I took part of this week. I am, of course, talking about 24 Hour Business Camp that took place at Hasseludden Yasuragi, just outside of Stockholm. If you are not familiar with the event you can […]

It has nothing to do with anything, but I was very happy when I found out that I was one of Medievärlden´s seven “Media Profiles” for 2009. Below is a PDF with the picture and short interview that was featured in their January issue. medievarlden Publish at Scribd or explore others:

http://www.newsmill.se/millord/Newsmills%20mill%2Dwidget Trying out Newsmills new widget!

I’m glad you’re still here. The site has changed as you may have seen. If not, then you are reading through RSS and hopefully nothing has changed at all 🙂 Either way the colour profile is a bit off so far, but we’re getting there. Hold tight. One of the things I’ve been thinking about is whether I should keep writing this blog in English or not. The rest of our site is now in […]

After being Jaiku-loyal for years, I’m giving Twitter a shot again. Would love to connect with people that read this blog! On both protocols of course. bjornjeffery@Twitter and bjornjeffery@Jaiku.

I agree with a part of the analysis – media companies are often disconnected from reality – but I don’t agree with the conclusion. For me, there is nothing saying that organisations trying to reinvent themselves can’t do as good a job of it as outsiders. Admittedly the ‘internal’ innovation is often driven by fear rather than vision. But the results don’t have to be affected by the motives. (via Thomas Crampton, who also did […]

This is a long post that just follows my brain´s way of reasoning, not a coherent idea from beginning to end. Bare with me 🙂 I ended up in an interesting discussion the other day. If you speak Swedish you can find it here. In short, I responded harshly (although it was initially meant to be sharp, rather than harsh) to a comment about the legitimacy of the IPCC in a Jaiku-thread. As the discussion […]

I never thought I’d be impressed by Ace of Base, but I must say they’re on to something. It’s refreshing to hear a major band move away from the traditional business model in order to make more money – not less. Far too often in surroundings like this, people drop buzzwords like it’s social media bingo. They do it because that’s what people want to hear. And there is a belief that just using social […]

There’s a wide range of things being discussed on stage at the moment. I’m hearing a theme of methodology, as that’s the way I’m inclined to think. How you can spot trends on a macro level, and how find specific interesting projects. A few thoughts: Morten Lund spoke of risk. Risk equals return and risk equals impact, he said. In choosing these projects you shouldn’t over-strategize (management consultants got a serious bashing, specifically McKinsey) but […]