Björn Jeffery

Technorati: An introduction for Journalists and Publishers Dave Sifry started out asking the audience how many were working journalists or publishers, and also how many that already used the service. Only 20% were using it, some what surprising I thought. Sifry emphasised that the media landscape is changing, and also the increasingly difficult differentiation between advertising and non-advertising in content. Not only was the media changing, but also the places where one can get the […]

I’m at Stanford! I’ll be holding a presentation at the Innovation Journalism conference later on today, but I wll also try to to live blog the conference as much as I can. Please check out the programme and let me know if there is anything specific that you want me to catch and I’ll try to write more about that. The first session was from Stefan Andreasen, CEO and founder of Kapow Technologies. His topic […]

Tomorrow I’ll being flying out to California to hold a presentation at the Stanford University Innovation Journalism conference. I’ll be in San Francisco until Sunday, and in San Jose until Wednesday after that. Unfortunately, these last two weeks have been so busy that my preparation is next to nothing. So if you know any interesting people you think I should meet – or if you perhaps live there yourself – please drop me a line. […]

One of the projects that I run on the side of Good Old, is a blog called Discobelle.net. It’s a music blog that has become quite influential in the genres that we cover. An interesting point is that we get a lot of American PR-agencies that try to get us to write about their artists. Americans, working through a Swedish blog, in order to reach an American public. The globalized internet at it’s finest. But […]

For being a semi-corporate blog, I rarely write about what I actually work with. Those of you that follow my Jaiku get the picture, but hardly any results. I thought I’d just quickly mention two projects that I have been involved with lately. If anyone has missed it, I work as an internet strategist at a communication agency called Good Old. We work with both strategy and production within digital media, focusing mainly on media […]

I moved to Sweden from London when I was three years old. My mother had been talking Swedish to me all the time, but I hadn’t quite caught on yet. So when I started at a play school, there were some communication issues. None that couldn’t be resolved of course – three year-olds tend not to be that picky anyway. The teachers at the play school taught me Swedish as we went along. The other […]

Sometimes I think the shift to Society 2.0 is driven by the wrong incentives. When I hold presentations for companies, the fact that they often pick up on is that people do things for “free”. Sometimes you can see it in their eyes – “oh! if the users to all the work we don’t have to pay! bring it on, web 2.0!”. You know what I mean; the whole (tiresome) UGC-discussion. I think this is […]

Two Swedish articles of note this weekend that I thought I should say something about. Commentary in English about articles in Swedish, hmm. Is it pointless as the readers that only understand English can’t read the original article? I hope not, but perhaps it is. Should I have two separate feeds perhaps or maybe just leave the Swedish stuff alone? Please give me some feedback on this. Anyway, article time: Svenska Dagbladet about Society 2.0. […]

I’m absolutely worn out after a long and inspiring day. For those of you that couldn’t be there: Onelinr-backchannel, Flickr photos, Podesk videos, a good text summary from Citizen Media Watch and podcasts from What’s Next. Thanks to everyone – today was a good example of both great speakers, great audience and a great organising team. And I was pleased about my new presentation as well, I hope there will be time to hold a […]

Tomorrow, Saturday, I will be talking at the Hej! 2007 conference in Stockholm (Other upcoming keynotes here!). The topic is “Old Media vs New Media”, and hopefully it will go okay. It’s a new presentation so I’m a bit nervous actually – the crowd feels a bit tougher than usual 🙂 Or more knowledgeable anyway. If you’re there, please come by and say hello. The list of registered guests is really impressive so I’m sure […]