Identity through consumption
Buying physical things (clothes, cars, gadgets) as a part of creating your identity has been going on since the beginning of commerce. Strangely enough this is one of the few behaviours that haven’t followed us to the internet. Consumption on the internet in there, paying for premium levels or online shopping, but not the connection between the consumption of physical things and your online identity. Until now. First the steps that preceded this: 1. Identity […]