One year of advisory

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The Daily

A year ago today, I launched my advisory business. It’s been really great. The independence, flexibility, diversity of client work – all in all a very pleasurable working experience. And one that I’m intending to continue.

Five months in, I wrote a brief update about what I actually have been doing. I thought I would do the same now. I can’t mention any client names since some of the work is confidential. You’ll get the general idea though.

Some of the projects mentioned earlier are still ongoing, but this is a selection of the new projects I’ve been working on lately:

  • I wrote an extensive report on voice assistants and smart speakers for a Nordic media company. It was a combination of market data, strategic analysis, and case studies.
  • I did a full week workshop in New York that produced a new business concept together with a very interesting group of people.
  • I helped an XR company from Israel go to market.
  • I joined the team behind the chatbot Shim to help create a new product, Enjo, and reposition the company towards American parents. Earlier this week it was announced that the healthcare company KRY/LIVI had acquired Enjo. There’s a longer story to be told here, but that’s for another day.
  • I wrote a strategic overview of the kids app market for a new startup in Sweden.
  • I started working with the femtech company Clue (my first seed investment) as their acting VP of Special Projects.
  • I went to Denmark and spoke about how to create components of corporate culture.
  • I helped a California based edtech company with marketing and App Store Optimization.
  • I prepared a report on trends in corporate venture capital for a company in that sector.

Quite a year. A great balance between loads of interesting projects while still having time to read and learn more than in many years. If you have a project you’d like to work on together, please get in touch.

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