Björn Jeffery

In times of absurd discussions about pirates and copyright it’s refreshing that a few labels are taking a pragmatic approach to it all. You need to read this. In Swedish, or translated into English here.

This isn’t exactly news hot off the RSS-reader, but here are three interesting things to look into. The Bivings Report: Not every site needs to be a social network When I hear folks talk about launching social networks I’m reminded of what people say about opening a restaurant: proceed with caution because nine out of ten fail in the first year. For nearly all organizations, the best approach is to (1) add some light social […]

Conferences / Keynotes 2008 Here are the conferences and events I’ll be speaking at this year (updated as soon as confirmed). I’m trying to do considerably fewer than last year 🙂 Summer holiday! Yay! Previous keynotes 2008 24th of January – Keynote about the net society for Ladies Circle Malmö 30th of January – Workshop about digital marketing and social media for Åland Form, in Mariehamn. 11th of February – Presentation about Digital/Physical for Tetra […]

A short interlude in Swedish since I’m commenting a Swedish article – I’ll be right back! Flerkanalspublicering, internetstrategi, läsarmedverkan – aktuella frågor för alla medieföretag idag. Tyvärr finns det mer angelägna problem på en betydligt lägre nivå: avsaknaden av bra innehåll, och en seriös reality check om vilken roll man har i medielandskapet egentligen. Låt mig dissekera Sydsvenskan.ses artikel från GSMA idag: ANALYS: Allt fler vill in på explosivt växande marknad Vinjetten “analys” föranleder en […]

I’ve thought a lot about transparency lately, and why it doesn’t seem to quite work out for me. I made a bold statement when I was made CEO of Good Old (and was utterly crushed by Joakim :). I thought it would be easy to run a company differently than most others. It turns out I was right and wrong at the same time. Doing it is easy, accepting the consequences is not. For the […]

Yet another milestone in my digital life has been reached! I just got my first spam via sms. It read like this, including the quotation markes(!): “I am Michael Pritchett.I have a business proposal of mutual benefit for both of us.If you are in interested,please reach me at: mmpritchett at yahoo.com” And it was sent from +79180415830 which I haven’t quite worked out where it belongs yet. Ah, it’s like the day I got my […]

Olle, Swedens number one magazine and media blogger, wrote an interesting post about media trends for 2008. I’ve translated the quote below: This creates challenges for all [media] brands: * the traditional brands have to create new brands that are similar to the personal brands: they should converse, be credible, clear and be available on several platforms. * the personal brands have to either position themselves as anti-establishment (probably won’t work for all of them) […]

An interesting post from the newly launched blog The Next Web: A Moseycode holds much more information than any other mobile barcode. When photographing a Moseycode, your mobile telephone will reveal information like 3D pictures, locations and even allows you to add your own media to the repository/portal you’ve found. The content of the code isn’t static. The Moseycode barcoding system is specifically developed for Android. tags technorati : moseycode mobile qrcode tags bloggar.se: moseycode, […]

A lot of my work consists of working with media companies, as most of you know. I’ve worked at a few myself, and met even more through our consultancy. I feel like I have a fairly accurate picture of how the Swedish industry thinks and works. It’s not that big, after all. Lately I have had several meetings that all have led me to the same conclusion. The level of technical knowledge – from the […]

I’m at Disruptive Media in Stockholm, and just held a presentation about internet currency. The (Swedish) slides are below: | View | Upload your own