Author: Björn Jeffery

A speech, an interview + four great reads

Newsletters

I was recently in Copenhagen to speak at Techfestival. I was invited to present my thoughts on kids and screens – a topic which seems ever present. Those who know me, know I like a good rant. But this cause required something different – nuance and context. So I wrote a proper speech, for the first time in my life. I hope you like it.  Björn Things I’ve written (or said) In defense of screen […]

In defense of screen time

The Daily

As a part of Techfestival 2019 in Copenhagen, Denmark, I was asked to present my thoughts on kids, screens, and technology. In order to get the nuances right, I wrote a speech. You can read it below. Let me tell you a familiar story. Imagine young people longing for an alternate reality. One where regular rules of life do not apply, and one where your imagination prevails. Their parents worry, because this alternate reality is […]

Speaking at Techfestival

The Daily

Next week, I’ll be in Copenhagen to speak at Techfestival. It’s my first talk in quite a while, and the first one for years where I’m representing myself as opposed to a company. I have prepared a speech(!) called “In Defense of Screen Time“. I hope to add a perspective to the everlasting question of how kids and families should relate to technology. If you’re in Copenhagen next week, please stop by and chat! All […]

Joining Acast’s Board

The Daily

About a week ago, it was announced that I have joined Acast as an independent board member (link in Swedish). Acast is an international podcasting platform that helps with distribution, analytics, monetization, and much more. I’m a huge podcast fan, and have followed the industry from the sidelines for many years. I hope to contribute to the continued success of the company by offering an entrepreneurial perspective among the voices on the board.

The Kids App Market, Part 3: A Wish List

The Daily

As my third and final post on the kids app market, I have made a wish list. What if things were different? How could the market improve? Even if all of my wishes were to come true, the majority of the market complexities would remain. Your user is not your customer. That won’t ever change. But as I’ve stated before – things can still improve. All parts of the ecosystem can do better. This wish […]

A wish list, three data points & two podcasts

Newsletters

I just published the third and final part in my series on the kids app market. It’s a wish list of what I’d like to see for the market to improve. Complaining is easy – and I do this frequently – but this is an attempt to be constructive. Also in the newsletter: three interesting data points, and two great podcast episodes. Scroll down to find it all. Björn PS – If you have any feedback […]

3 Phenomena to learn from

Newsletters

I received so much positive feedback on my overview of the Kids App Market. I have already written a follow up, and will finish the series with a wish list of how I hope the market will develop. And now for something completely different. Today, I have selected three contemporary phenomena. They all represent a snapshot of where we are right now, in their own unique way. Lots to think about and learn from here. […]

The Kids App Market, Part 2: Q&A

The Daily

My last post about the kids app market received a lot of interest and a fair bit of feedback too. It’s very rewarding to write when people take the time to read it. Thank you. To honor the feedback that I got, I will address a few additions and questions here below. The third and last part of this series will be a wish list of improvements and changes that I think would improve the […]

Weekend Reading: 1 read + 3 cultural tips

Newsletters

How do you take on a market where the user isn’t your customer? A market that overlaps and competes with four major industries, but doesn’t belong to any of them? These are questions that I’ve tried to answer in my latest blog post. It’s an analysis of the kids app market, but is a worthwhile read for anyone interested in building businesses. Also included: some cultural highlights for the weekend. Enjoy! Björn Things I have […]

The Kids App Market, Part 1: A Strategic Overview

The Daily

How do you take on a market where the user isn’t your customer? A market that overlaps and competes with four major industries, but doesn’t belong to any of them? These are questions I have been working with for the past nine years. Since 2010, I’ve been in the kids app market. First it was as CEO and Co-Founder of Toca Boca, and more recently as an independent advisor. Still to this day, I get […]