My last post about the kids app market received a lot of interest and a fair bit of feedback too. It’s very rewarding to write when people take the time to read it. Thank you. To honor the feedback that I got, I will address a few additions and questions here below. The third and last part of this series will be a wish list of improvements and changes that I think would improve the […]
How do you take on a market where the user isn’t your customer? A market that overlaps and competes with four major industries, but doesn’t belong to any of them? These are questions I have been working with for the past nine years. Since 2010, I’ve been in the kids app market. First it was as CEO and Co-Founder of Toca Boca, and more recently as an independent advisor. Still to this day, I get […]
A year ago today, I launched my advisory business. It’s been really great. The independence, flexibility, diversity of client work – all in all a very pleasurable working experience. And one that I’m intending to continue. Five months in, I wrote a brief update about what I actually have been doing. I thought I would do the same now. I can’t mention any client names since some of the work is confidential. You’ll get the […]
In any business there’s a series of rules to follow. Most of them aren’t explicitly stated, but follow a type of common (business) sense. A general modus operandi (MO) develops. Both as a founder or an employee it’s easiest to stick to this MO. It feels sensible and like it saves time. But by doing so, you are recreating the same issues that these structures have created for all companies before you. To make it […]
There are two different types of strategy tax in a company. One for product strategy and one for corporate strategy. The former is what people usually refer to, and it often comes up when describing Microsoft and its strategy in the 90s. Blogging legend Dave Winer wrote a good explanation of this in 2001, for instance. In more modern times, Ben Thompson from Stratechery has defined it like this: A strategy tax is anything that […]
Scene: the board room. You’re presenting a new idea for investment. Your CFO is concerned. How much will it cost? How many FTEs will you need? It’s predictable, but not unreasonable. What is unreasonable is the asymmetry of continuing with business as usual. Doing the same thing as last year requires no preparation and little effort. But it represents the largest hidden cost of all big companies. The cost of status quoThis hidden cost is […]
The political cliché in Silicon Valley is that everyone is a libertarian (and that they want to be seen as a contrarian). The first part is in fact a myth, as disproven by this Stanford study. Actually most people here are some form of Democrat. But a Quartz article stated that this political leaning came with two big exceptions: There were two key areas where the entrepreneurs’ views diverged from Democrats, hewing much more closely to […]
I love a good prediction. For it to be good, it should be specific in time, detailed, and the more unexpected the better. Scott Galloway does a great job with this. Boring predictions are vague and don’t specify a time frame. Things like “consumers will increasingly want to be part of a conversation”. That’s the kind of thing Nostradamus would have said if he was still around. Simply because I enjoy it, I’m making three […]
Design parameters for branding have changed a lot. Screen legibility and name suitability for Instagram weren’t exactly top of mind for Paul Rand. Last year this caught up with the fashion industry. The effects yielded this wide-spread image below. Bloomberg wrote a good round-up of the discussions around these design changes. They were divided, as expected. The first camp said that it was dull and generic. The second camp said that it was classic and […]
Along side my practice, I have spent the past few months working together with a great team to create a new type of product in the mental health space. Since I spent seven years working with kids, it seemed only right that I should work with parents this time around. The app is called Enjo, and we are launching today. Enjo offers instant emotional support to parents. It does that by helping you reflect on […]
