All posts tagged: apple

Apple’s record buyback — a sign of an idea drought

May 3, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on May 3rd, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is offering shareholders the world’s largest share buyback. That is an easier message to deliver than acknowledging that product development has started to feel a little stiff. Tim Cook rarely says more than he has to. Preferably less. Apple’s CEO typically lets the numbers […]

Apple’s plan: work around the court ruling

January 17, 2024
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on January 17th, 2024. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A court ruling on the so-called “Apple tax” looked set to cost the American tech giant billions. But a similar case reveals how the company plans to circumvent the court’s intent. Critics have called it a tax — but one levied by one of the […]

OpenAI’s ChatGPT Store borrows Apple’s playbook

November 7, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on November 7th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. OpenAI has borrowed the strategy of Silicon Valley’s most successful company. Now they want to become the app store of the AI era. It is called “Cerebral Valley” these days — something like Brain Valley or the Intellectual Valley. The small hipster neighbourhood in San […]

Apple puts health at the centre — and privacy is the moat

October 18, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 18th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Slowly but surely, Apple is moving ever closer to the most intimate thing we have — our bodies and our wellbeing. And in doing so, it is drawing yet another line against competitors such as Alphabet (Google), Meta (Facebook), and ByteDance (TikTok). At Apple’s developer […]

Forget the iPhone — Apple’s real ambition is health

September 11, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on September 11th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Forget the new phones being announced — but do pay attention to the earbuds and the watches. The most interesting news from the event is Apple’s ever-growing ambitions in health. When Apple’s CEO Tim Cook faces the world on Tuesday, he will present the company’s […]

Apple’s Reality Pro headset: the question isn’t the hardware — it’s what we’ll do with it

June 3, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on June 3rd, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. On Monday, the tech world’s worst-kept secret will be revealed. Apple presents its new headset — its first major product launch in nearly a decade. Can Apple breathe life into yet another dormant market? On a sunny Sunday morning, Sergey Brin sits eating at a […]

Apple’s savings account could be just the beginning for big banks

April 19, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on April 19th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple’s latest product isn’t a gadget — it’s a savings account. But the real threat to traditional banks is what the tech giant might do next. Because Apple, as usual, has several aces up its sleeve. In a dimly lit, elegant restaurant in Palo Alto, […]

Frustration over Siri — but Apple’s AI ambitions are larger than they look

March 8, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on March 8th, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple is currently pressing its competitors hard with its focus on privacy. But there’s one area where the tech giant has a real problem: artificial intelligence. The normally somewhat reserved Apple executive Phil Schiller was in excellent spirits when he stepped onto the stage. He […]

Apple, Amazon and Alphabet all beat earnings — what comes next

February 3, 2023
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on February 3rd, 2023. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Apple, Amazon, and Alphabet all reported the quarters everyone had been dreading. Not even the very biggest can stand against the macro environment. Thursday started so well for stock traders. The Nasdaq Composite surged and recorded its best start to a year since 1975. The […]

Suddenly Musk Gets It: Apple’s App Tax Is Calling the Shots

November 29, 2022
by Björn Jeffery
SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on November 29th, 2022. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Now that Elon Musk has woken up to Apple’s “tax,” Spotify gains a loud new ally. But Musk is playing a high-stakes game — and his newly acquired Twitter cannot afford to lose it. Twitter’s new owner Elon Musk is a busy man. On top […]